Donor Naming Rights in US National Parks – Is Brouhaha Justified? – The Nonprofit Quarterly (blog)


The Nonprofit Quarterly (blog)

Donor Naming Rights in US National Parks – Is Brouhaha Justified?
The Nonprofit Quarterly (blog)
Asked whether the NPS proposal is just “naming rights” by another name, Bill Chipps, a senior editor for the marketing news and insight website IEG Sponsorship Report, sided with the Park Service's interpretation. “It's not naming rights, no way,” he

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